STRENGTHS:
A legendary name of a legendary workhorse; the power of a V8 engine; interior versatility; comfort and refinement; hauling and towing capability; high marks in crash tests, luxury and designer styles available
VALUE:
Named Motor Trend's 2009 Truck of the Year, the F-150 is Ford's long-time best-selling workhorse. It features a rugged exterior that is highlighted by a dramatic 6-bar grille and a spacious, flexible and refined interior. The 2010 F-150s feature a fully-boxed frame constructed with high-strength steel side rails for increased durability and safety. While the new F-150 is more capable, more passenger-friendly and safer than ever, it is still offered in one of the widest equipment ranges of any vehicle. The 2010 Super Crew, for example, has up to 57.6 total cubic feet of space behind the front seats and can accommodate items up to 47.9 inches tall, like a flat-screen TV. In an effort to appeal to a wide truck buying audience, the F-150 spans one of the widest price ranges of any vehicle, from the low $20,000 range for the base XL to more than $50,000 for a loaded Platinum trim. Two-wheel drive trims with a standard 4.6L two-valve V-8 engine are rated a fuel economy of 15 mpg city and 21 mpg hwy. The 4x4 trims with the same base engine have a fuel economy of 14 mpg city and 19 mpghwy. MSRP for the base XL starts at $21,380.
WHAT'S NEW:
For 2010, the F-150 is reworked to be one of the most technologically advanced trucks on the road. It will also be available in a new variant: the Raptor SVT, a high-performance truck with unique sheet metal and an aggressive look. New across the Ford lineup for all work vehicles is the optional Ford's Work Solutions, a new system for people who use their trucks for work. It includes an in-dash computer with high-speed Internet, wireless mouse and printer; Tool Link, a radio-frequency tracking system that allows for real-time inventory of tools and equipment; Crew Chief, a fleet telematics and diagnostics system; and Cable Lock, to secure large equipment in the cargo area. Also new for 2010 is the availability of MyKey, a programmable vehicle key exclusive to Ford. It allows parents to program the vehicle so that when a minor is driving, top speeds are limited to 80 mph, an alarm rings at speeds of 45, 55 or 65 mph, the audio system goes mute until the safety belt is buckled, and volume can be limited to 44 percent of maximum volume. It can also activate a persistent Belt-Minder chime and a traction control system that limits tire spin and cannot be deactivated. It is available on all trims except the base XL.